Speaker: Sarah Robb, Founder of Brand Strategy Academy
Topic: Stripping the ‘BS’ from Brand Strategy
Be honest: is your brand strategy a dog-eared deck gathering digital dust, or is it actively helping to drive revenue? If it’s not the latter, then perhaps it’s time for a quick refresh on what a good brand strategy looks like and how to assess whether yours is working hard enough for the business.
You’ll walk away knowing:
– How to better connect brand strategy to business strategy
– The simple brand strategy formula behind $10 trillion in brand value
– What to demand from your agencies instead of another jargon-filled framework
– Why your new best friend needs to be the CHRO
Sarah has 25 years’ experience as a brand strategist, working across multiple industries and countries. She was a WPP Fellow and senior director of strategy at Landor in New York and London for a decade. She is creator of the course Brand Strategy Academy and coauthor of Amazon bestseller ‘Rebrand Right – how to refresh your brand and marketing to grow your business’. She speaks rusty Japanese and lives with her lovely husband and two kids in the world’s first garden city, just down the road from here.
Find her on LinkedIn under brandstrategysarah or at brandstrategysarah.com
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The format of the night:
6.00 PM – Doors Open – Drinks, Networking, and smiles
6.30 PM – Introduction and Talks Begin
7.00 PM – Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People – A nice chilled out time 🙂
7.45 PM – End of the night – you leave with new contacts and fresh ideas