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Member Profile: Eleni

Published on 09 Sep 2025
AI at the Bradfield Centre logo

The problem that businesses face in today’s fast evolving landscape is that a myriad of decisions that impact financial performance need to me made faster and more accurately than before. However, most businesses operate in the dark when it comes to financial decision-making—juggling multiple data sources, systems, spreadsheets, chasing advisors, and reacting too late. We’ve built a platform that changes that.

Our intelligent decision support system empowers founders, CFOs, and finance teams to make faster, more confident financial decisions by turning live, complex data into actionable insights. We integrate real-time information from multiple sources including bank accounts, accounting platforms like Xero and QuickBooks, CRMs, websites and spreadsheets into one unified view. Then we layer in advanced AI to forecast, recommend, and guide.

Eleni is like having a team of expert CFOs and financial analysts working for your business 24/7 - for a fraction of the cost. For Small & Medium sized businesses, we provide a team of finance experts, real people to talk to and support your business.

At its core, the platform produces and updates in real-time, cashflow management, dynamic forecasting, what-if scenario analysis and automated reporting. By including other external data, a business can benchmark performance with peers. Need to raise capital? Use our fundraise modelling tool to explore how different raise amounts impact runway, dilution, and valuation. Thinking about taking on debt? Our lendability dashboard evaluates your borrowing readiness and suggests actions to improve it.

What makes us different? First, explainability. Our AI isn’t a black box—it learns from your decisions, your overrides, and your strategic moves, improving over time and tailoring future recommendations to your unique business context.

Second, speed and simplicity. Connecting your business takes less than three minutes. Once you're in, you get insights, alerts, and recommendations immediately—before problems hit your cash flow, not after.

Third, we’ve made it easy for your ecosystem to plug in. Accountants, business advisors and investors are using our platform to reduce manual work, improve time to value, and track performance across multiple business entities.

And yes—compliance and trust are built in. We work with FCA-regulated partners, implement SOC 2 standards, use 2FA, and prioritize data security and privacy from day one.

Already live with early users across multiple industries, our product is becoming indispensable—not just a finance tool, but a decision-making engine. Whether you're prepping for a board meeting, exploring funding options, or trying to avoid a runway cliff, we're the smart co-pilot you’ve been looking for.

Plug in your data. Get clear answers. Move faster.

That’s intelligent finance, reimagined.

Eleni’s journey began long before it was founded in 2023, its founder has founded two other businesses before and has worked for some of the top companies globally as a CFO and Finance Professional for about 20 years. The Bradfield Centre is home to Eleni and has been extremely supportive from the beginning. There is a great community of businesses that are shaping the ecosystem around Cambridge and no doubt globally.

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